Singer Seal is assisting to foster a arriving Shark Week programming by removing eaten alive by a good white.
In new ads for a Discovery Channel event, that starts on Jul 23, a Brit appears singing his Kiss From a Rose balance to fans on a pier.
As he crouches down to collect adult a rose, a shark appears behind him and chomps down on a singer, eating him whole.
The comedy ad ends with a line, “It’s still a bad week to be a seal”.
This year’s Shark Week will underline Olympian Michael Phelps racing a torpedo fish.