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WATCH: Singer Seal gets eaten by shark in quirky new ‘Shark Week’ ad

Singer Seal is assisting to foster a arriving Shark Week programming by removing eaten alive by a good white.

In new ads for a Discovery Channel event, that starts on Jul 23, a Brit appears singing his Kiss From a Rose balance to fans on a pier.

As he crouches down to collect adult a rose, a shark appears behind him and chomps down on a singer, eating him whole.

The comedy ad ends with a line, “It’s still a bad week to be a seal”.

This year’s Shark Week will underline Olympian Michael Phelps racing a torpedo fish.

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