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SoundCloud gets much-needed investment injection

Music and audio streaming use SoundCloud says it has reached an agreement on a “significant investment” with businessman bank The Raine Group of New York and investment organisation Temasek of Singapore. 

Berlin-based SoundCloud didn`t divulge a financial terms though reports contend it`s value $170 million US.

As partial of a deal, former Vimeo CEO Kerry Trainor becomes arch executive officer and another former Vimeo maestro Michael Weissman becomes arch handling officer. SoundCloud founders Alexander Ljung and Eric Wahlforss have concluded to step aside though will sojourn with a association — Ljung as authority of a house and Wahlforss as arch product officer.

Cuts and closures

In July, SoundCloud laid off 40 per cent of a employees and sealed dual offices to concentration on Berlin and New York, Reuters reported. A news flush shortly following speculating the association might not have enough funds to see it by a summer.  A company mouthpiece refuted that report, adding that it was “fully saved until a fourth quarter” of this year.

The association pronounced in a blog post Friday a investment “will safeguard a strong, eccentric destiny for SoundCloud, appropriation deeper expansion and selling of a core tools” used by millions of musicians, DJs, producers, labels, managers and podcasters.


Co-founder Alexander Ljung says he looks brazen to heading SoundCloud’s house and assisting expostulate a prolonged tenure vital vision. (Philippe Wojazer/Reuters)

“Now in a 10th year, I’m unapproachable to contend SoundCloud stands as an indispensable partial of tellurian song culture,” Ljung pronounced in a release. “I demeanour brazen to entirely dedicating my time to heading a house and assisting expostulate SoundCloud’s prolonged tenure vital vision, and forging vital partnerships and connectors with attention partners and a one-of-a-kind artistic community.”

Trainor, who has 20 years of knowledge building and heading song and video streaming products, said, “I’m really vehement to join this gifted group and build a subsequent section of expansion around SoundCloud’s goal to commission audio creators. we demeanour brazen to pity some-more about a devise and trail brazen in a months ahead.”

Aaron Brophy, a Toronto freelance song writer, said SoundCloud is a useful apparatus in a song industry, and users — artists, musicians, song fans and podcasters — will be relieved to hear it’s in a improved financial position.

“That’s a whole ecosystem that if SoundCloud was in difficulty there`d be literally thousands of podcasts that would suffer,” Brophy said. “It`s really calming they`re removing some-more income since anyone who likes podcasts or produces podcasts and uses that as a service, they would have concerns.”

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